The Complete Guide to Google Shopping

Everything you need to get your eCommerce brand started with Google Shopping, including the basics, expert tips, and real life examples.

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Introducing Google Shopping How Your Brand Can Dominate Google Shopping Master Your Google Shopping Strategy Real Life Brands Using Google Shopping

Chapter 1

Introducing Google Shopping

If your eCommerce brand isn’t already utilizing Google Shopping, it’s time to get on board. Chances are, your competitors are already there, and if not, you have a unique opportunity to get ahead of the game.

5 Lessons

Kristie Riojas

Product Marketing Manager

Lesson 1

Introduction to
Google Shopping

This lesson dives into the basics of Google Shopping: what it is, how it works, why you need it for your eCommerce brand, and an introduction to Google Shopping ads.

Alexander Lazoff

Director of Partnerships, North America

Lesson 2

Everything to Know About the Google Shopping Feed

Google Shopping can be tricky if you haven’t used it before. This lesson dives into the Google Shopping Feed, and the basic product information you need to get started.

Loren Baker

Founder

Lesson 3

Digging Deeper into Google Shopping Features

Google Shopping has a ton of optional features, but you don’t need to use them all. These are the ones that will give your brand the biggest boost.

Itay Vladomirsky

Director of Partnerships, EMEA

Lesson 4

What Is Google Merchant Center & How to Use It

The Google Merchant Center is the beating heart of every Google Shopping campaign. Here’s how to set it up, and why you need to get it right.

Linda Yonemoto

eCommerce Marketing Team Lead

Lesson 5

The Future of Google Shopping

Google is always evolving, and Google Shopping is no different. Here are the key trends that should be on your radar when you’re planning future campaigns.

Chapter 2

How Your Brand Can Dominate Google Shopping

In the first chapter, we went over the nuts and bolts of Google Shopping, along with the whys and hows of getting started. Now, we’ll hear from experts who use this technology every day about the best ways to grow your visibility and sales.

3 Lessons

Josh Duggan

Co-founder

Lesson 1

Why Google Shopping is a Compelling Opportunity for Brands

In this lesson, we’ll get expert advice for using Google Shopping to grow your brand, and what you need to know to measure your ROI for the channel.

Rosa Hu

VP, Product Marketing

Lesson 2

How Your Brand Can Stand Out on Google Shopping

It’s not easy to stand out on Google Shopping, especially when you’re relying on organic traffic. These strategies will help boost your brand’s visibility.

Itai Bengal

Head of Tech Partnerships & Product BD

Lesson 3

Why Working With a Trusted Google Partner is Essential

Your brand doesn’t have to go it alone when it comes to Google Shopping. Here’s why you should work with third-party tools or trusted agencies.

Chapter 3

Master Your Google Shopping Strategy

Now that you know how to get started, it’s time to delve deeper into more advanced strategies, like optimizing for mobile commerce, maximizing your campaigns, and using the right tools for the job.

3 Lessons

Lawrence McNeill

Partner Growth Manager

Lesson 1

5 Ways to Increase Mobile Sales with Google Shopping Ads

As eCommerce becomes mCommerce, Google Shopping becomes even more important. Here’s what Google Shopping Ads mean for mobile, and why you should care.

Josh Enzer

VP, Strategy

Lesson 2

How to Optimize Your Google Shopping Campaigns

Your Google Shopping Ads will likely be displayed alongside your competitors. These tips will help you optimize your campaigns, so you can boost performance and sales.

Craig Somerville

Managing Director

Lesson 3

Advanced Strategies and Best Practices for Google Shopping

If you’re going to invest resources into Google Shopping, it’s important that you get the most value from it. These strategies will help you boost ROI from the channel and grow revenue.

Chapter 4

Real Life Brands Using Google Shopping

These brands have mastered Google Shopping. In this lesson, we’ll dive into what makes their campaigns work so well, so you can get inspired to boost your presence on the channel.